Dry Lake was born in Stockholm the capital of Sweden, a small country with a great sense of fashion. Having a strong focus on the modern girl who loves to be out and about, the idea was to create and design dresses for moments in her life.
Majestic Athletics makes authentic sporting goods that reflect the trends within today’s license and team wear market. The inspiration is taken from music, sports and fashion, and is blended in a perfect mix.
Since 1920, New Era has been the world's premier headwear brand. The products transcend time, culture, sport and fashion, and allow you to express your personality and style. Our focus, is, has been and always will be on creations that are inspired, designed and handcrafted to fit your life.
After a few years on the road, searching for the ultimate waves and deep snow, Mattias Sahlin got tired of the life as a day-laborer at various surf spots. He felt the need to do something meaningful for a living (without interfering too much with his surf & snowboard schedule).
Red Collar Project
Red Collar Project offers 'updated classics' by adding innovative details, cuts and materials to timeless classic pieces in a masculine and relaxed way.
Beyond all layers of society, beyond nations, and beyond professions there is a person whose character will always discern him from the crowd.